Even better — remember those charities and community organizations I encouraged you to get involved with last Tuesday? Well, when you make a donation, buy an ad in their booster program. One year, the best money I spent was in the local high school football program. You do NOT have to spend like “the big dogs” … Read more
Use every advantage to your customer’s advantage.
But get a better one than this. A sticker will do in a pinch, or (maybe) if that’s what everyone else is wearing. But you want to look professional. People will trust you. Oh, and they’ll be able to comfortably call you by name without having to be reminded. People appreciate that!